Expansion of Ella Elaine Brand
IMAX Worldwide Home is expanding the popular Ella Elaine product line for the Summer 2013 market season. Designer Nancy Elaine Davis incorporates reclaimed and vintage materials into her functional and decorative creations. The line, which launched featuring accessories and wall décor, will now also include lighting and accent furniture.
Rex Yoakley, Vice President of Sales for IMAX, is very pleased with the response to the Ella Elaine line. “Accessory and gift buyers alike responded very favorably to this collection. We are excited to expand the line – Nancy’s creativity and unique point of view are a great fit for the IMAX product line.”
Gathered elements from years of collecting find new meaning and purpose in Nancy’s distinctive style. By blending objects of old with trends for today, she pushes the boundaries of creating resourceful products for her signature brand.
ABOUT ELLA ELAINE:
Ella Elaine is the work of artist Nancy Elaine Davis. Influenced by her talented mother, Nancy has been blessed with a joy to dream and imagine. Her most cherished piece of art is a bird painting by her grandmother, Rhoda Ella – her inspiration for the name Ella Elaine. Nancy studied at Abilene Christian University and the University of Hawaii. She and her husband live in McKinney, Texas, where Nancy works out of her studio behind their historic home.
Introducing IMAX Boutique!
IMAX Worldwide Home is excited to introduce a line of personal fashion accessories that includes jewelry, scarves and bags. The line will be marketed as IMAX Boutique and will debut in IMAX showrooms this summer.
The jewelry line, from Marisa Jill Design, is exclusive to IMAX and features a variety of designs and price points. Inspired by her childhood experiences and extensive travels, Marisa’s designs include themed necklaces featuring charms styled after vintage treasures and found objects. A number of the pieces feature interchangeable elements that offer the consumer a customizable piece at an affordable price.
In addition to the fashion jewelry, IMAX Boutique will also feature a wide selection of scarves in trend-forward colors and patterns. Completing the new introduction is a collection of embellished tote bags and tablet cases.
“Expanding our product offering to include fashion accessories will help our retailers meet the needs of their customers and increase their bottom line,” said Rex Yoakley, Vice President of Sales for IMAX Worldwide Home. “Jewelry and accessories are a rapidly growing category for retailers and provide the opportunity for add-on sales, both as personal purchases and as gifts. We are very excited to introduce this category to our customers.”
ABOUT MARISA JILL DESIGN:
Marisa Whittaker Humphrey brings to IMAX her common sense approach to high fashion with the new jewelry line “Marisa Jill.” She has thrived as an entrepreneur and designer of furniture, home décor, clothing and jewelry. Of her varied business ventures, jewelry has always been Marisa’s passion. Having travelled extensively, she finds her inspiration in the rich cultures and colors of the world. Marisa studied at Moscow State University in Russia, in Chihuahua, Mexico with Brigham Young University and received her degree from the College of Fine Arts & Communications at Brigham Young University in Utah. She lives in Atlanta, Georgia with her husband and three children.
IMAX Worldwide Home Launches New Website
IMAX Worldwide Home recently launched a new website, located at www.imaxcorp.com, providing customers with a streamlined shopping experience and a number of new features.
“The new website has already been a huge success,” said Rex Yoakley, IMAX Vice President of Sales. “We’ve had great customer feedback and increased sales since it launched earlier this year. IMAX has always been on the cutting edge of technology in our industry, and we’re excited to provide our customers with an even better online shopping experience.”
The new website offers a clean, easy-to-use navigation, allowing customers to easily browse products on the website or using digital flip-page catalogs. New features include the ability to browse product without logging in, social media product sharing, product image detail zooming and improved product search.
IMAX Worldwide Home Announces License of Ella Elaine Brand
IMAX Corporation is pleased to announce a licensing agreement with designer Nancy Elaine Davis. Her collection will be marketed under the brand name Ella Elaine, and will include accessories and wall décor designed with reclaimed and vintage materials. The new products will debut at IMAX in January, 2013.
Rex Yoakley, Vice President of Sales for IMAX, is very pleased with the addition of the new line. “We are excited to bring in this exclusive group of products – Nancy’s creativity and unique point of view are a great fit for the IMAX product line. Accessory and gift buyers alike will be equally impressed with this collection.”
Gathered elements from years of collecting find new meaning and purpose in Nancy’s distinctive style. By blending objects of old with trends for today, she pushes the boundaries of creating resourceful products for her signature brand.
ABOUT ELLA ELAINE:
Ella Elaine is the work of artist Nancy Elaine Davis. Influenced by her talented mother, Nancy has been blessed with a joy to dream and imagine. Her most cherished piece of art is a bird painting by her grandmother, Rhoda Ella – her inspiration for the name Ella Elaine. Nancy studied at Abilene Christian University and the University of Hawaii. She and her husband live in McKinney, Texas, where Nancy works out of her studio behind their historic home.
IMAX To Raise Money for American Red Cross
IMAX Worldwide Home is hosting a fundraiser to support American Red Cross Hurricane Sandy relief efforts. For every $20 donation made through IMAX between now and noon on Monday, January 14, 2013, donors will receive one entry into a drawing to win an original mermaid sculpture created by artist Colleen Stiles. The mermaid, a life-size body cast sculpture, was originally designed as a market promotion and became the sea-themed inspiration for the fundraiser.
“As our country watched the coverage of Hurricane Sandy, we saw a level of destruction that left thousands of victims – including many IMAX customers and sales reps – in it’s wake,” said Rex Yoakley, Vice President of Sales for IMAX Worldwide Home.
“Massive relief efforts are vital to aid in the rebuilding and will be ongoing for months and years to come. We knew immediately that we wanted to help in some way.”
Donations can be made through the IMAX website or in the showroom located in AmericasMart® Building 2, Showroom 1100. IMAX plans to match the monetary donations raised. The drawing will take place at 3:00 p.m. EST on Monday, January 14, 2013 next to the mermaid’s display window, located on the 11th floor of Building 2 adjacent to the escalators.
IFFAT Khan to Design Product for IMAX Worldwide Home
IMAX Corporation is pleased to announce a licensing agreement with designer Iffat Khan. The collection, IKHAN – Iffat Khan for IMAX, will include high quality pillows and home accessories. The new products will debut at the Atlanta Gift & Home Furnishings Market in January, 2013.
Rex Yoakley, Vice President of Sales for IMAX, is certain about the success of the newly formed partnership. “We are extremely excited about our newest collaboration – Iffat not only brings style and design to the table, but a wealth of experience and industry knowledge.”
Inspired by Iffat’s extensive design background and her global travels, the debut collection will comprise around 50 designs which combine clean modern, classic casual and timeless traditional styles with her own creative twist. The majority of the IKHAN products being introduced are down insert accent pillows which feature high quality materials such as linen and silk; and hand crafted details like hand beading and heavy embroidery.
Iffat Khan will be available in IMAX’s Atlanta showroom January 9 – 11.
IMAX Launches Essentials By Connie™
New Color-Driven Merchandising Concept Set to Debut at Winter Markets
We’re unveiling a new concept at the winter markets designed to excite consumers with powerful punches of vibrant, livable color and translate to bigger tickets for retailers.
Essentials by Connie™ is the second major merchandising concept we’ve has launched with leading retail strategist Connie Post. The first, ColorPOST by Connie, incorporated a selection of IMAX products divided by color story into a series of decorative accessory pods. Merchandised on flexible, movable display units, the pods were created to simplify the buying process for consumers and to make updating store floors quick and easy for retailers. According to Al Bulak, IMAX President, the concept was a hit at retail and dealers are clamoring for the next phase.
Read More »
New ColorPOST with Connie Collections to Debut at High Point!
We are updating our popular ColorPOST with Connie™ concept at the October High Point market. This successful program now merges two trend-forward colors into one dynamic presentation for each collection, and the collections have been streamlined into a smaller commitment for the retailer.
The updated program is price sensitive on individual components and all elements of a collection work together to decorate a room perfectly. Essentially, “what you see is what you get” – all minimum quantities are shown on the individual pods. Each pod has been merchandised to hit a strategic price point of around $1000.
Read More »
IMAX Expands Las Vegas Showroom
We are pleased to announce a major expansion in our showroom presence in Las Vegas for the upcoming Las Vegas Gift & Home Market, July 30 – August 3, 2012. We will be expanding our existing space in Building A, Showroom 429. A ribbon cutting will be held Tuesday, July 31 at 9:15 a.m.
The expanded showroom will provide us with approximately twice as much square footage at the market, allowing room for to feature all of the items from our best-selling lines as well as hundreds of new products.
Vice President of Sales Rex Yoakley said that IMAX had customers in mind when we made the decision to expand. “We have had overwhelming response to our line in Las Vegas and the continued increase in traffic led us to adding the extra space in order to better serve our customers – both new and existing.”
IMAX Expands ColorPOST with Connie™
Retail Strategist Connie Post To Add Three ColorPOST Collections at IMAX During High Point Market
IMAX Worldwide Home is expanding their popular ColorPOST with Connie™ concept at the April High Point market. This successful program is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
The company has teamed with Connie Post, the home furnishings industry’s leading retail design strategist, to create ColorPOST With Connie™, an innovative merchandising concept incorporating a selection of IMAX products divided into appealing color stories. New collections include Sunshine (yellow), Berries (Purple) and Moody Blues color stories.
Read More »
