Should You Sell Online - An interview with Brent Freeman, owner of accentsforelegance.com
Online commerce is becoming a larger part of our industry, and the economy as a whole, every day. Maybe you’ve put it off for years, but it might finally be the right time for you to make the leap to the World Wide Web. Don’t worry, there’s room for you.
According to our latest IMAX survey, only 13% of accessory retailers currently sell online. That leaves a lot of sales space for a properly built and marketed online store. That’s potential that Brent Freeman, who owns and operates online-only accessory retail store, Accents for Elegance can attest to.
“If an accessory retailer doesn’t already have an online store, they should,” said Freeman. “It’s where customers go to begin with. They shop online to compare products and prices before actually making the trip to a brick-and-mortar store.”
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The Personal Touch
What a surprise! A new survey shows that online shoppers miss the personal experience of visiting a bricks and mortar store. And several forward-thinking luxury retailers like Chico’s women’s apparel are already working to add that personal touch.
Harris Interactive conducted the survey of 2,274 adults for a California company, IMShopping, a social media shopping firm, to measure how consumers feel about getting human assistance while shopping online.
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